TRANSFORM YOUR HEARTFELT VISION INTO REALITY


If you have a purposeful business, you know that it’s about so much more than just selling your services and products. It’s about connecting people with the deeper meaning behind your brand and making a real difference. 

Brand Camp is a 3-day retreat in Byron Bay Hinterlands focussed on self-leadership, brand identity and team culture. The experience gives you the opportunity to paint a clear vision of how your brand is going to impact the world aligned to your own understanding of self. It’s designed for you to look within and meaningfully define your business DNA.

 

 

Click here to view the eBrochure or here to download the registration form.

 
BC_0463.jpg
BC_0243.jpg
 

WHO IS BRAND CAMP FOR?


 

 

We work with conscious business owners and entrepreneurs with a desire to do good with their brand.

BC_0431.jpg


Brand Camp is for you if… 

  • You are currently running a small business (less than 10 people) but with bold ambitions

  • Your business is less than 5 yrs old

  • You are driven by a purpose to do good, not just to make profit

  • You are conscious of creating a ‘sustainable’ business that considers its impact on people and the planet

  • You want strategic clarity to help you 'play big’ and really make a difference with your business

  • You want to get clear on how your personal purpose aligns to your business endeavours

  • You want your brand to align with your personal values and vision

  • You want to nurture a team culture that supports your brand’s ambition

 

Brand Camp can help you if…

  • You lack a clear business vision or goals

  • You have difficulty communicating your brand message (eg. social media, website, etc)

  • You struggle getting your desired outcomes with external consultants or agencies

  • You feel concerned how the business/brand aligns with your personal values

  • You feel consumed with working in the business rather than on the business

  • You have difficulty recruiting the right people into the team

  • You are unsure what success means for you and the business

  • Your team is overly reliant on you, as the founder, to nurture the team culture

 
BC_0402.jpg
BC_0504.jpg
 

WHAT HAPPENS AT BRAND CAMP?


 

 

The thoughtfully designed agenda includes 3-days of facilitated activities and a pre-retreat social for you to meet your fellow ‘campers’ and ease into the powerful work we’ll be doing together.


PRE-RETREAT: THURSDAY

Thursday evening we’ll gather together at The Farm for a pre-Brand Camp meal. We’ll introduce ourselves, enjoy a casual dinner, share our ‘where it all started’ stories, chatter and laugh until our hearts are content.  

 

DAY 1: FRIDAY

Activities:

  • Personal Values: Clarifying and defining your personal values to help guide ongoing as you create a life and business you love

  • Personal Purpose and Vision: Identifying what gives your life a sense of purpose and what matters in the big picture

  • Personalising Business Success: Clarifying what business success means to you and whether your philosophy is in alignment with the business you are creating 

Outputs:  

  • Personal Values and Vision

 

DAY 2: saturday

Activities:

  • Customer Muse: Defining who the ideal customer is that your brand will serve

  • Brand Offering: Getting clear on what your customers can 'purchase' from the brand

  • Brand Archetype: Establishing the guiding force, or narrative, behind your brand

  • Brand Purpose: Crystallising why your brand exists

  • Brand Values and Behaviours: Honing in on the beliefs sit at the heart of the brand and how that influences the way it shows up in the world

Outputs:  

  • Customer Profile

  • Elevator Pitch (Who What How Why)

 

DAY 3: sunday

Activities:

  • Brand Super Power: Articulating the ‘thing’ that your brand does brilliantly and makes it different to other players in the market

  • Customer Benefits: Highlighting what the customer 'gains' from purchasing your brand

  • Cultural Behaviours: Translating your brand values into well-defined behaviours that you and your team must consistently demonstrate 

  • Cultural Commitments: Integrating the brand values and behaviours into people-related processes to ensure your aspirational culture becomes embedded in ‘business as usual’. 

Outputs:

  • Brand Identity (1 pager)

  • Culture Blueprint


 You will walk away from Brand Camp with a clear vision of how your brand is going to make a difference and actionable ways for you to foster its success.

 

 
BC_0513.jpg
BC_0397.jpg
 

WHERE IS BRAND CAMP?


 

To facilitate your experience, we've chosen a retreat style setting in the tranquil Byron Bay hinterland. Rockinghorse is a picturesque, expansive space that caters for those taking time to focus on creative pursuits. The beautifully designed, open-plan property has plenty of space and modern amenities alongside the comforts of home to ease you into our focussed time together. Set amongst nature with serene landscape and luscious bushland, the property is ideal for reflection and expansive thinking.

 
BC_8799.jpg
BC_8791.jpg
 

WHY ATTEND BRAND CAMP?


 


to nurture not only your business but also, you.

Brand Camp gives you the opportunity to paint a clear vision of how your brand is going to make a difference the world aligned to your own understanding of self. We’ve designed this retreat to offer you inspiration, resources, and energy to bring the best of yourself to your business and the people connected to it. You’ll walk away with a strengthened sense of clarity, confidence and self agency. 


 

You can expect:

  • Tools and activities that will generate a sense of expansion, both within yourself and the business

  • Reflection activities and sharing to bring about self-awareness and a space to discover and express your authenticity

  • Tasks that are designed to challenge you, make you a little uncomfortable, and encourage you to be courageous

  • Frameworks and structures designed to empower you to take action and continue the work outside of Brand Camp including processes that will help you prioritise and make decisions in order to honour progress not perfection

  • Wellbeing as a consistent threadthroughout the retreat including optional yoga and meditation practises, nourishing food, and plenty of reflective time in nature

 
 

FACILITATORS


BC_0012.jpg

KaRA RODDEN

Kara Rodden is a strategic thinker and facilitator.  She’s also the good vibes and business nous behind Lumi Business Consulting.  

Kara has spent almost 20 years working in various marketing; innovation; and people & culture roles. Kara knows her way around 'business'. She's been fortunate enough to work for local and international organisations in places like Melbourne, Sydney, Auckland, Dublin, New York and Seoul.  

More recently, Kara has made her way to the sunny beaches of Byron Bay. While the pace and scale of big organisations has always been intoxicating to Kara, she also recognises a need to do business differently. A belief in 'conscious capitalism' means she has turned her attention to working with businesses and brands who want to contribute to the world in a more purposeful way.  

For Kara, good business starts with 'people'. The people who work within our business.  The people we seek to sell products and services to. The people who are part of our community.  The people in our supply chain. The people who we seek to partner with. 

Kara believes there is a 'sweet spot' in business. The intersection of flourishing people, meaningful brands and a healthy planet. Our audacious dreams live in that sweet spot! 

Brand Camp is just one of the ways Kara is helping businesses achieve their audacious dreams

 

Erin Tetarenko

Erin Tetarenko is an inner explorer, soulful conversation lover, and humanness facilitator guiding ambitious and purpose-driven entrepreneurs and business owners. 

Erin believes in creating safe spaces for people to reveal the most authentic aspects of self through insight gleaned both cognitively and physically. Her approach is science-backed and focuses on helping her clients take courageous actions based on their values. 

She has spent the past 15 years studying psychology (MSc Coaching Psychology) and the human body (BSc Exercise & Health Science) alongside 10+ years coaching and facilitating in the areas of personal growth, mindful leadership and holistic health. 

Having grown up in West Coast Canada and taking up residency in Australia for 7 years, Erin has been fortunate enough to work in Canada, USA, Australia, Central America and Asia. An exposure to diverse cultures through work and personal travel has given her an appreciation for the many ways in which human societies can flourish. Her highlights include working with international facilitation teams on globally recognised personal development and leadership programs. 

 

HOW DO I SIGN UP FOR BRAND CAMP?


 

  1. EMAIL REGISTRATION FORM (WITH $400 DEPOSIT) TO ERIN@ERINTETARENKO.COM

  2. PARTICIPATE IN ‘WELCOME’ CALL WITH KARA OR ERIN

  3. FINALISE PAYMENT

  4. RECEIVE AND COMPLETE PRE-WORK

  5. ATTEND BRAND CAMP

 

 

HOW MUCH DOES BRAND CAMP COST?

$950 (PLUS GST) FOR THE 3-DAY RETREAT

Note: If you require accommodation, please inquire with us about options available at Rockinghorse.

Screen Shot 2019-08-06 at 12.18.26 am.png
 

 WHAT’S INCLUDED, NOT INCLUDED?


 

INCLUDED:

  • Workbook

  • Facilitated group activities and discussion

  • Morning tea, lunch and afternoon tea (Friday, Saturday & Sunday)

  • Parking facilities available on site

  • Daily wellbeing activities including yoga and meditation

NOT INCLUDED:

  • Accommodation

  • Travel to and from venue 

  • Group dinner at The Farm Byron Bay (Thursday) 

  • Breakfasts or dinners (Friday - Sunday)

  • One-on-one coaching or facilitation

 

 
 
 
BC_0487.jpg
BC_9945.jpg
BC_8696.jpg